Rhadit Three Blog

If your site is not performing, here's what you can do to improve your search engine rankings, engage visitors and convert more sales.

1 Align the site with the objectives of

Does your business objectives and goals changed since you started your website? If so, then you need to review their website content to ensure that it supports your current business needs.

2 Remove useless stuff

Each item on your website competes for your visitors' attention, reducing the impact of your key messages. Is this a welcome message necessary? Are any of those buttons redundant? Consider each element to help deliver a strong message and eliminate distractions.

3 Please update your

Keep time-sensitive information on your Web site up to date. If you do not have adequate resources, keep time-sensitive information to a minimum.

4 Edit your web copy for consistency

Companies often have different people adding web copy at different times, which leads to inconsistencies. Check your copy from start to finish with a keen eye on spelling, format, style, narration, tense, flow and so on.

5 Split text blocks into scannable chunks

Massive blocks of text discourage visitors from exploring your website. Break up web copy with relevant headlines, subheads, bullet points and short, single topic paragraphs. Your visitors will thank you for spending more time on your site.

6 Overview of fonts

Check your fonts to ensure consistent size, style and space. Consider using a style sheet. Fonts for optimal web include Arial, Courier, Georgia, Time New Roman and Verdana.

7 Add a new web copy

Add relevant web copy frequently to satisfy visitors and search engines. Improve search engine rankings and give your visitors a reason to keep coming back.

8 Refresh your graphics

Renew your images with new graphics, charts and photographs. Many are Royalty free. Type in terms like "clip art" graphics "and" free photos "into your favorite search engine and you're on your way.

9 Make your graphics search engine friendly

Give your image tags with keywords to improve search engine rankings.

10 Consider your color theme

to your paint to ensure they are part of or at least complement your logo and brand. Dump backgrounds that make it difficult to read web copy.

11 Extinguish the flashing content

Flashing content irritates visitors and turns them away. This is one step away from announcing, "Congratulations!'re th one million visitors! Click here to claim the prize!" If you want to make a point, do so with compelling web copy, placement, font size or color.

12 Speed ​​it up

Your site should load quickly. Do not make your visitors wait 30 seconds or so just watch your logo spin around. How many times have you retreated from the scene while waiting for your introduction to load? Relevant web copy is much more likely to grab the attention of potential customers.

13 PDF re-evaluate

You are to blame for throwing the PDFs on your web site to save time? PDFs are designed to print, not web. Unless the e-book or form, provide information as a Web page and give your visitors the ability to watch as a PDF.

14 Leave a music DJ

Do not blast music at your visitors. It slows access to your site and can cheapen your presentation. If music is needed, give control to your visitor by making it mandatory.

15 Repair or delete broken links

Make sure all your links and be a quick fix or delete any that bring your visitors to '404 file not found "message. If the section is under construction, take it offline.